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Question:

  • What is the population of Des Moines? How does its population compare to the population of New York City? Does the population affect the number of people who will use the bike-sharing program?

The link of the analysis to Tableau Public is:

https://public.tableau.com/profile/archana.rohilla#!/vizhome/bikesharing_15873336607410/BikeSharingCompany-ABoom?publish=yes

Title: Des Moines's Bike sharing program like Citi Bike in NeW York City

Need

  • As urbanisation and modernisation reach unprecedented levels, road congestion has become a modern day menace. Heavy traffic is associated with air pollution, safety risks, and losses in terms of accessibility, economic competitiveness, sustainable growth and social cohesion. If we are determined to make our cities attractive and sustainable, we must respond to these challenges.

  • There are a number of measures available to address this problem; either by restricting conventional car use, or providing viable alternatives. None of these solutions is more up-and-coming and marketable right now than the shared use of mobility resources – for example, car sharing. And none of them more environmentally friendly than cycling, which more and more people see as a realistic way of making shorter trips.

What is Bike Sharing? How it works?

  • Bike sharing refers to rental schemes, whereby civilians can pick up, ride and drop off bicycles at numerous points across the city – usually at automated stations.

  • The benefits of bike sharing schemes include transport flexibility, reductions to vehicle emissions, health benefits, reduced congestion and fuel consumption, and financial savings for individuals.

  • By sharing with others through a publicly available scheme, individuals can use bicycles on an “as-needed” basis, without the costs and responsibilities associated with ownership.

  • Bike sharing is a concept originating back to the 1960s. However, it was slow to catch on until better technology was developed, which could provide real-time information about the scheme, track the bikes and help safeguard against theft.

  • Now, bike sharing is booming at an unprecedented rate, largely due to the reasonably low cost of the schemes, and how easy they are to implement compared with other transport infrastructure. And it’s an easy win for governments and urban societies, which can boost their green credentials by embracing such an environmentally friendly design.

New York City - Citi Bike (An analytical study)

  • New York City has a population of 8,398,748 as per the July 1, 2018 Population estimates by the United States Census Bureau.

  • Citi Bike is the nation's largest bike share program, with 14,500 bikes and nearly 900 stations across Manhattan, Brooklyn, Queens and Jersey City.

  • It was designed for quick trips with convenience in mind, and it’s a fun and affordable way to get around town.

NYC Citi Bike data

  • The analysis was done for the month of August 2019.

  • The Manhattan is the most populated borough in the New York City as per the maps referring to the top starting and ending locations.

  • The number of records was 2,344,224 for the month of August 2019.

DES MOINES (A fast growing city)

  • Des Moines is the capital and the most populous city in the U.S. state of Iowa

  • The Iowa state's capital city is buzzing. In this cosmopolitan capital, you'll find quaint neighborhoods, boutique businesses, beautiful parks, award-winning restaurants, an impressive network of trails, and an abundance of public art.

  • The Greater Des Moines Convention & Visitors Bureau and the Des Moines Area Sports Commission, collectively known as Catch Des Moines, markets the region as a visitor destination, increasing economic growth and enhancing the visitor experience.

What If - Des Moines has its own bike-sharing system

  • Bike sharing relies on a system of self-service bike stations. Users typically check out a bike using a membership or credit/debit card. They can then ride to their destination and park the bike in a nearby docking station.This will be a fast, fun and easy way to get around the town.

Des Moines city, Iowa

Census Data (Population, Age and Sex)

  • Des Moines has a population of 216,853 as per the July 1, 2018 Population estimates by the United States Census Bureau. New York City's population(8,398,748) is about 40 times than that of the Des Moines.

  • But percentage of persons under 18 years in Des Moines(24.5%) is more as compared to that of New York City(20.9%) as per the United States Census Bureau.

  • Persons under 18 years can be highly benefited by the use of bike sharing system. These are mostly consist of students.

  • According to recent research into Gothenburg’s Styr & Ställ scheme, if bike sharing is properly promoted, the general population of the city feels that such schemes offer a pro-environmental, inexpensive and healthy mode of transport. In particular, they were seen to complement the city’s public transport services, and give the city a more human-friendly feel.

Des Moines city, Iowa

Census Data (Transportation and Economy)

  • Des Moines is a major center of the US insurance industry and has a sizable financial services and publishing business base. The city was credited as the "number one spot for U.S. insurance companies" in a Business Wire article and named the third-largest "insurance capital" of the world. The city is the headquarters for the Principal Financial Group, the Meredith Corporation, Ruan Transportation, TMC Transportation, EMC Insurance Companies, and Wellmark Blue Cross Blue Shield (according to Wikipedia).

  • Des Moines has 70.2 % civilian labor force whereas New York City has 63.5 % civilian labor force of total population consisting persons of age 16 years and above.

  • The mean travel time to work of workers age 16 years and above is 19 minutes in Des Moines whereas it is 41 minutes in New York City.

  • So, by seeing these statistics bike sharing system can be most convenient, safe and cheap way of tranport in Des Moines.

Why Bike sharing system?

  • SAVE MONEY

  • SAVE TIME

  • GET EXERCISE

  • HAVE FUN

  • GO GREEN

Why to Invest in bike sharing company?

  • After shared three- and four-wheelers, shared two-wheelers are becoming the new craze. And guess what is crazier than this? Investors are falling in love with this transportation technique so much that they are ready to invest in it. Why? After all, what’s so special about bike-sharing programs? Why are they such a thing today?

  • Statista reports that the growth of the global bike-sharing market is estimated to hit between €7 billion and €8 billion by 2021, with the count of bikes expected to touch around 20 million units.

  • The concept of bike sharing is not vanishing anytime soon as people are getting concerned about their health, expenses and environment, which is gradually making them shift toward this concept. Hence, investors believe that bike-sharing market is just getting started and more is yet to come.

Let's Get Started!!!

  • The next big important factor that investors think will give a big push to the bike-sharing market is none other than urbanization. With the increase in vehicles day-by-day, the space on roads is becoming thin as a thread. Bikes, on the contrary, can survive within that space, which means more business. With the rise of mega cities, people will soon be left with no option but to share.

  • Investors invest where they see good returns. Considering the boom and trend, a bike-sharing business can enhance the cash flow with its every transaction.

  • As per the data collected in 2017, the number of global bike share users reached 227 million, and the way it is becoming popular, it will reach 306 million in 2019. Even Uber, one of the biggest transportation network company, has recently acquired e-bike maker Jump Bikes for about $200 million, seeing the demand for it.s