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index.html
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<!DOCTYPE html>
<html lang="en"><head>
<script src="index_files/libs/clipboard/clipboard.min.js"></script>
<script src="index_files/libs/quarto-html/tabby.min.js"></script>
<script src="index_files/libs/quarto-html/popper.min.js"></script>
<script src="index_files/libs/quarto-html/tippy.umd.min.js"></script>
<link href="index_files/libs/quarto-html/tippy.css" rel="stylesheet">
<link href="index_files/libs/quarto-html/light-border.css" rel="stylesheet">
<link href="index_files/libs/quarto-html/quarto-html.min.css" rel="stylesheet" data-mode="light">
<link href="index_files/libs/quarto-html/quarto-syntax-highlighting-dark.css" rel="stylesheet" id="quarto-text-highlighting-styles"><meta charset="utf-8">
<meta name="generator" content="quarto-1.4.550">
<meta name="author" content="Mick McQuaid">
<meta name="dcterms.date" content="2024-03-05">
<title>UX Prototyping Clients</title>
<meta name="apple-mobile-web-app-capable" content="yes">
<meta name="apple-mobile-web-app-status-bar-style" content="black-translucent">
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no, minimal-ui">
<link rel="stylesheet" href="index_files/libs/revealjs/dist/reset.css">
<link rel="stylesheet" href="index_files/libs/revealjs/dist/reveal.css">
<style>
code{white-space: pre-wrap;}
span.smallcaps{font-variant: small-caps;}
div.columns{display: flex; gap: min(4vw, 1.5em);}
div.column{flex: auto; overflow-x: auto;}
div.hanging-indent{margin-left: 1.5em; text-indent: -1.5em;}
ul.task-list{list-style: none;}
ul.task-list li input[type="checkbox"] {
width: 0.8em;
margin: 0 0.8em 0.2em -1em; /* quarto-specific, see https://github.com/quarto-dev/quarto-cli/issues/4556 */
vertical-align: middle;
}
/* CSS for citations */
div.csl-bib-body { }
div.csl-entry {
clear: both;
margin-bottom: 0em;
}
.hanging-indent div.csl-entry {
margin-left:2em;
text-indent:-2em;
}
div.csl-left-margin {
min-width:2em;
float:left;
}
div.csl-right-inline {
margin-left:2em;
padding-left:1em;
}
div.csl-indent {
margin-left: 2em;
} </style>
<link rel="stylesheet" href="index_files/libs/revealjs/dist/theme/quarto.css">
<link rel="stylesheet" href="style.css">
<link href="index_files/libs/revealjs/plugin/quarto-line-highlight/line-highlight.css" rel="stylesheet">
<link href="index_files/libs/revealjs/plugin/reveal-menu/menu.css" rel="stylesheet">
<link href="index_files/libs/revealjs/plugin/reveal-menu/quarto-menu.css" rel="stylesheet">
<link href="index_files/libs/revealjs/plugin/quarto-support/footer.css" rel="stylesheet">
<style type="text/css">
.callout {
margin-top: 1em;
margin-bottom: 1em;
border-radius: .25rem;
}
.callout.callout-style-simple {
padding: 0em 0.5em;
border-left: solid #acacac .3rem;
border-right: solid 1px silver;
border-top: solid 1px silver;
border-bottom: solid 1px silver;
display: flex;
}
.callout.callout-style-default {
border-left: solid #acacac .3rem;
border-right: solid 1px silver;
border-top: solid 1px silver;
border-bottom: solid 1px silver;
}
.callout .callout-body-container {
flex-grow: 1;
}
.callout.callout-style-simple .callout-body {
font-size: 1rem;
font-weight: 400;
}
.callout.callout-style-default .callout-body {
font-size: 0.9rem;
font-weight: 400;
}
.callout.callout-titled.callout-style-simple .callout-body {
margin-top: 0.2em;
}
.callout:not(.callout-titled) .callout-body {
display: flex;
}
.callout:not(.no-icon).callout-titled.callout-style-simple .callout-content {
padding-left: 1.6em;
}
.callout.callout-titled .callout-header {
padding-top: 0.2em;
margin-bottom: -0.2em;
}
.callout.callout-titled .callout-title p {
margin-top: 0.5em;
margin-bottom: 0.5em;
}
.callout.callout-titled.callout-style-simple .callout-content p {
margin-top: 0;
}
.callout.callout-titled.callout-style-default .callout-content p {
margin-top: 0.7em;
}
.callout.callout-style-simple div.callout-title {
border-bottom: none;
font-size: .9rem;
font-weight: 600;
opacity: 75%;
}
.callout.callout-style-default div.callout-title {
border-bottom: none;
font-weight: 600;
opacity: 85%;
font-size: 0.9rem;
padding-left: 0.5em;
padding-right: 0.5em;
}
.callout.callout-style-default div.callout-content {
padding-left: 0.5em;
padding-right: 0.5em;
}
.callout.callout-style-simple .callout-icon::before {
height: 1rem;
width: 1rem;
display: inline-block;
content: "";
background-repeat: no-repeat;
background-size: 1rem 1rem;
}
.callout.callout-style-default .callout-icon::before {
height: 0.9rem;
width: 0.9rem;
display: inline-block;
content: "";
background-repeat: no-repeat;
background-size: 0.9rem 0.9rem;
}
.callout-title {
display: flex
}
.callout-icon::before {
margin-top: 1rem;
padding-right: .5rem;
}
.callout.no-icon::before {
display: none !important;
}
.callout.callout-titled .callout-body > .callout-content > :last-child {
padding-bottom: 0.5rem;
margin-bottom: 0;
}
.callout.callout-titled .callout-icon::before {
margin-top: .5rem;
padding-right: .5rem;
}
.callout:not(.callout-titled) .callout-icon::before {
margin-top: 1rem;
padding-right: .5rem;
}
/* Callout Types */
div.callout-note {
border-left-color: #4582ec !important;
}
div.callout-note .callout-icon::before {
background-image: url('data:image/png;base64,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');
}
div.callout-note.callout-style-default .callout-title {
background-color: #dae6fb
}
div.callout-important {
border-left-color: #d9534f !important;
}
div.callout-important .callout-icon::before {
background-image: url('data:image/png;base64,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');
}
div.callout-important.callout-style-default .callout-title {
background-color: #f7dddc
}
div.callout-warning {
border-left-color: #f0ad4e !important;
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</head>
<body class="quarto-dark">
<div class="reveal">
<div class="slides">
<section id="title-slide" class="quarto-title-block center">
<h1 class="title">UX Prototyping<br>Clients</h1>
<div class="quarto-title-authors">
<div class="quarto-title-author">
<div class="quarto-title-author-name">
Mick McQuaid
</div>
</div>
</div>
<p class="date">2024-03-05</p>
</section>
<section class="slide level2 center">
<div class="r-fit-text">
<p>Week EIGHT</p>
</div>
</section>
<section>
<section id="q-and-a-from-last-time" class="title-slide slide level1 center">
<h1>Q and A from last time</h1>
</section>
<section id="when-is-animation-too-much" class="slide level2 center">
<h2>When is animation too much?</h2>
<p>Are there standards to follow with animation?</p>
<p><em>I suspect it’s a community thing and you have to know what your community is comfortable with. For me, it’s too much when it’s laggy on my old, slow machine or when it draws attention to itself, but I am only part of some communities, not all.</em></p>
</section>
<section id="alternative-ways-to-work-with-components" class="slide level2 center">
<h2>Alternative ways to work with components</h2>
<p>How do teams collaborate on component design?</p>
<p><em>The audience for the component designers is other designers, but that doesn’t always mean that you know the other designers well, e.g., the Wikipedia redesign we discussed. Check out the design system videos we didn’t get to!</em></p>
</section></section>
<section>
<section id="clients" class="title-slide slide level1 center">
<h1>Clients</h1>
</section>
<section id="section" class="slide level2 center">
<h2></h2>
<img data-src="fiClientsFromHell1.png" class="r-stretch"><aside class="notes">
<p>Clients can be difficult! Let’s look at all the ways we see here.</p>
<ul>
<li>“My daughter did not like this” means that the client has done user research, but with only one user! This could be an opportunity to educate the client about user research! How would you do that?</li>
<li>“Substitute for Comic Sans” is, of course, a joke since Comic Sans is the most frequently deprecated typeface. But did you know that Comic Sans is actually good for dyslexics? Despite all the jokes about Comic Sans, there may be a good reason to use it!</li>
<li>What does <em>Too “Fancy”</em> mean? In this context, it is meant to suggest that the client is inarticulate about what he (I’m choosing male pronouns because of the picture) wants. Therefore the designer has to help. How can you, as a designer, help the client be more articulate here?</li>
<li>Continuing down the right side, we have “Fill all white space!! I want my money’s worth!!” This suggests that the client equates quantity of verbiage with effort and hasn’t heard Dieter Rams edict that design is about trying to take everything away. How can you help the client see what viewers see?</li>
<li>“Logo should THROB!” is another example of the client being inarticulate. What might the client mean here? Is it worthwhile to pursue or are there some points on which the designer should remain silent?</li>
<li>“Call me, re: payment” is another joke, because many clients are notorious for having issues about payment—a really tough subject to handle.</li>
</ul>
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</section>
<section id="section-1" class="slide level2 center">
<h2></h2>
<img data-src="fiClientsFromHell2.jpg" class="quarto-figure quarto-figure-center r-stretch"><aside class="notes">
<p>The previous book was popular enough to spawn a sequel and it’s cover is similarly an opportunity for designers to sharpen their communication skills.</p>
<ul>
<li>“Make everything bold!!” reminds us that, when everything is emphasized, nothing is. How do we convey that message to the client? Should we convey that message to the client?</li>
<li>“Let’s go with something darker than black” seems like a non sequitur, but is there something behind it that we should try to understand? Remember, color theory tells us that the appearance of colors is relative to the appearance of proximal colors. The previous book recounts an incident in which a designer was able to pass off the same color choice as an improved color choice by surrounding it with a different background.</li>
<li>“Let’s use Papyrus to class it up!” is another joke about a deprecated font, the second most frequently deprecated font after Comic Sans. I know of no redeeming feature of Papyrus like I do with Comic Sans, but I suspect it has its place.</li>
<li>“Remove the glasses! No one likes people with glasses!” is funniest if it’s said by someone wearing glasses. Like the use of the daughter as user research on the previous cover, this imputes user study that never happened. How can you help the purveyor of this unfortunate generalization?</li>
<li>“Overpaid hipsters” reflects the dehumanizing picture some people have of designers. How can they be humanized and how can their modest incomes be put into perspective?</li>
<li>“Let’s just say Oprah wrote it” conveys an unfortunate fact about the effect of marketing in the publishing industry at the same time it makes a joke about the duplicity of that industry. I’m not sure I can find any nugget of knowledge in this one!</li>
</ul>
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</section></section>
<section>
<section id="greever2020-on-clients" class="title-slide slide level1 center">
<h1><span class="citation" data-cites="Greever2020">Greever (<a href="#/references" role="doc-biblioref" onclick="">2020</a>)</span> on Clients</h1>
</section>
<section id="the-big-meeting" class="slide level2 center">
<h2>The big meeting</h2>
<ul>
<li>For the pitch meeting, communicating the designs was more important than the designs!</li>
<li>Time spent designing was small compared to time spent preparing the pitches</li>
<li>Client could have derailed the months-long effort in a minute</li>
</ul>
</section>
<section id="what-makes-a-good-design-good" class="slide level2 center">
<h2>What makes a good design good?</h2>
<ul>
<li>Is it good use of space?</li>
<li>Is it simplicity?</li>
<li>Is it when you can’t remove anything?</li>
<li>What do you think?</li>
</ul>
</section>
<section id="none-of-these" class="slide level2 center">
<h2>None of these!</h2>
<ul>
<li>Greever claims that these are internal to the designer and don’t respect the need to communicate</li>
<li>Everyone is a designer in their own mind, just as everyone is a music critic even if they can’t play</li>
<li>Good design is, to some degree, subjective (but there are design features like symmetry and tension that play across cultures and epochs)</li>
</ul>
</section>
<section id="section-2" class="slide level2 center">
<h2></h2>
<img data-src="fiIfEngineersDesigners.png" class="r-stretch"><aside class="notes">
<p>Greever makes the point that we don’t treat everyone the way we treat designers. Everyone thinks they can design. When they put together a design, though, what most people do is tragically comedic.</p>
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</section>
<section id="the-power-to-say-no" class="slide level2 center">
<h2>The power to say no</h2>
<ul>
<li>Clients are not monolithic</li>
<li>Many people may have the power to say no for different reasons</li>
<li>They’re all stakeholders</li>
</ul>
</section>
<section id="and-yet-design-by-committee-doesnt-work" class="slide level2 center">
<h2>And yet, design by committee doesn’t work</h2>
<ul>
<li>People disagree</li>
<li>People get defensive when they disagree</li>
<li>People fail to focus on the issues when they get defensive</li>
<li>Grumbling compromise results</li>
</ul>
</section>
<section id="home-page-syndrome" class="slide level2 center">
<h2>Home page syndrome</h2>
<ul>
<li>Home screens or pages become a catchall</li>
<li>Different stakeholders believe <em>their</em> thing will work if it’s more prominent</li>
</ul>
</section>
<section id="communication-is-the-job" class="slide level2 center">
<h2>Communication is the job</h2>
<ul>
<li>Most stakeholder issues can be explained as miscommunication or misunderstanding</li>
<li>Designers must be communicators
<ul>
<li>Setting expectations</li>
<li>Following instructions</li>
<li>Articulating product and process</li>
</ul></li>
</ul>
</section>
<section id="what-is-articulate" class="slide level2 center">
<h2>What is “articulate”?</h2>
<p>Understand your message <em>and</em> understand the desired response</p>
</section>
<section id="being-articulate-includes" class="slide level2 center">
<h2>Being articulate includes</h2>
<ul>
<li>Imparting intelligence <span class="math inline">\(\Rightarrow\)</span> trustworthiness</li>
<li>Demonstrating intentionality <span class="math inline">\(\Rightarrow\)</span> purpose and focus</li>
<li>Expressing confidence <span class="math inline">\(\Rightarrow\)</span> you mean what you say</li>
<li>Showing respect <span class="math inline">\(\Rightarrow\)</span> plays well with others</li>
</ul>
</section>
<section id="greevers-definition-of-good-design" class="slide level2 center">
<h2>Greever’s definition of good design</h2>
<ul>
<li>Solves a problem</li>
<li>Easy for the users</li>
<li>Supported by everyone</li>
</ul>
<aside class="notes">
<p>What do you think of this? Do you believe it? Let’s unpack it a bit by considering each of the three components in turn.</p>
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</section>
<section id="by-the-way-my-definition-of-good-design-is" class="slide level2 center">
<h2>By the way, my definition of good design is</h2>
<p>When the client and users have no regrets, that is good design!</p>
<aside class="notes">
<p>What do you think of this? In other words, you don’t know if the discarded ideas were good or not, you can only judge the implemented designs and you can only do it reliably retrospectively. There’s a famous example of CmdrTaco deprecating the introduction of the iPod as doomed, and I’m sure there are many other such critiques of untested design.</p>
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</section>
<section id="solving-a-problem" class="slide level2 center">
<h2>Solving a problem</h2>
<ul>
<li>Metrics matter</li>
<li>What matters most to stakeholders?</li>
<li>Introspection helps intuition</li>
<li>Constantly ask how what you’re doing solves the problem</li>
<li>Keep writing about the problem and solution</li>
</ul>
</section>
<section id="make-it-easy" class="slide level2 center">
<h2>Make it easy</h2>
<ul>
<li>Ask how each thing you do affects the user (can’t always be sure)</li>
<li>Write (and revise) a user story</li>
</ul>
</section>
<section id="section-3" class="slide level2 center">
<h2></h2>
<img data-src="fiUserStoryTable.png" class="r-stretch"></section>
<section id="usability-common-sense-research" class="slide level2 center">
<h2>Usability <span class="math inline">\(=\)</span> common sense <span class="math inline">\(+\)</span> research</h2>
<aside class="notes">
<p>Research is needed because not everyone has the same idea of what common sense means.</p>
<p>Research can be analytics or usability study. Remember analytics only tells us what a user did, not why. Usability studies may answer <em>why</em> questions.</p>
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</section>
<section id="get-everyones-support" class="slide level2 center">
<h2>Get everyone’s support</h2>
<ul>
<li>Not getting support means going over the same ground over and over</li>
<li>Getting support is Greever’s primary focus</li>
<li>Support <span class="math inline">\(\neq\)</span> agreement</li>
<li>Get forward momentum, not consensus</li>
</ul>
</section>
<section id="ask-over-and-over-why-this-beats-alternatives" class="slide level2 center">
<h2>Ask over and over why this beats alternatives</h2>
<ul>
<li>This means thinking of and thinking through alternatives</li>
<li>This means anticipating how stakeholders will react</li>
<li>It’s worth listing alternatives and problems they face</li>
<li>Maybe wireframe alternatives</li>
</ul>
</section>
<section id="section-4" class="slide level2 center">
<h2></h2>
<img data-src="fiAlternativeWireframes.png" class="r-stretch"><aside class="notes">
<p>Here are some examples of wireframed alternatives. Do any stand out to you? Certainly C is what the big etailers go for.</p>
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</section>
<section id="answer-these-questions" class="slide level2 center">
<h2>Answer these questions</h2>
<ul>
<li>What problem does it solve?</li>
<li>How does it affect the user?</li>
<li>Why is it better than the alternative?</li>
</ul>
<aside class="notes">
<p>You have to understand your choices.</p>
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</section></section>
<section>
<section id="greever2020-on-stakeholders" class="title-slide slide level1 center">
<h1><span class="citation" data-cites="Greever2020">Greever (<a href="#/references" role="doc-biblioref" onclick="">2020</a>)</span> on Stakeholders</h1>
</section>
<section id="what-you-must-do" class="slide level2 center">
<h2>What you must do</h2>
<ul>
<li>Improve stakeholder relationships</li>
<li>Earn stakeholder trust</li>
<li>Establish stakeholder rapport</li>
</ul>
</section>
<section id="apply-ux-principles-to-stakeholders" class="slide level2 center">
<h2>Apply UX principles to stakeholders</h2>
<ul>
<li>Study stakeholders just as you study users</li>
<li>Empathy for stakeholder</li>
<li>Perspective of stakeholder</li>
</ul>
</section>
<section id="building-the-relationship" class="slide level2 center">
<h2>Building the relationship</h2>
<ul>
<li>See stakeholders as human</li>
<li>Create shared experiences with stakeholders</li>
<li>Develop empathy for stakeholders</li>
<li>Ask good questions of stakeholders</li>
</ul>
</section></section>
<section id="mock-client-time" class="title-slide slide level1 center">
<h1>Mock client time</h1>
<div class="container">
<div class="col">
<ul>
<li>Break into pairs</li>
<li>One of you is the client</li>
<li>Client conveys desire for shopping app to designer</li>
<li>Designer tries to understand the client</li>
<li>Client doesn’t have to make it easy!</li>
<li>Switch roles</li>
</ul>
</div>
<div class="col">
<ol type="1">
<li>Take five minutes to prepare</li>
<li>During that time, client thinks about what they want in a shopping app</li>
<li>During that time, designer thinks about how they can elicit info</li>
<li>Come together for the interview</li>
<li>Repeat Steps 1–4</li>
</ol>
</div>
</div>
</section>
<section>
<section id="references" class="title-slide slide level1 smaller scrollable">
<h1>References</h1>
<div id="refs" class="references csl-bib-body hanging-indent" data-entry-spacing="0" role="list">
<div id="ref-Greever2020" class="csl-entry" role="listitem">
Greever, Tom. 2020. <em>Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience</em>. 2nd ed. O’Reilly Media.
</div>
</div>
</section>
<section class="slide level2 center">
<div class="r-fit-text">
<p>END</p>
</div>
</section></section>
<section id="colophon" class="title-slide slide level1 center">
<h1>Colophon</h1>
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