diff --git a/.github/workflows/create-hotfix-branch.yml b/.github/workflows/create-hotfix-branch.yml
new file mode 100644
index 0000000..af32dd8
--- /dev/null
+++ b/.github/workflows/create-hotfix-branch.yml
@@ -0,0 +1,23 @@
+name: Create New Hotfix Branch
+
+on:
+  workflow_dispatch:
+    inputs:
+      hotfix_name:
+        description: Hotfix branch name
+        required: true
+
+jobs:
+  create-branch:
+    name: Create New Hotfix Branch
+    runs-on: ubuntu-latest
+
+    # Only allow these users to create new hotfix branch from 'main'
+    if: github.ref == 'refs/heads/main' && (github.actor == 'ItsSudip' || github.actor == 'krishna2020' || github.actor == 'utsabc' || github.actor == 'shrouti1507') && (github.triggering_actor == 'ItsSudip' || github.triggering_actor == 'krishna2020' ||  github.triggering_actor == 'shrouti1507' || github.triggering_actor == 'utsabc')
+    steps:
+      - name: Create Branch
+        uses: peterjgrainger/action-create-branch@v2.4.0
+        env:
+          GITHUB_TOKEN: ${{ secrets.PAT }}
+        with:
+          branch: 'hotfix/${{ inputs.hotfix_name }}'
diff --git a/.github/workflows/draft-new-release.yml b/.github/workflows/draft-new-release.yml
new file mode 100644
index 0000000..a6171e2
--- /dev/null
+++ b/.github/workflows/draft-new-release.yml
@@ -0,0 +1,88 @@
+name: Draft New Release
+
+on: workflow_dispatch
+
+jobs:
+  draft-new-release:
+    name: Draft New Release
+    runs-on: ubuntu-latest
+
+    # Only allow release stakeholders to initiate releases
+    if: (github.ref == 'refs/heads/develop' || startsWith(github.ref, 'refs/heads/hotfix/')) && (github.actor == 'ItsSudip' || github.actor == 'krishna2020' || github.actor == 'utsabc' || github.actor == 'shrouti1507') &&  (github.triggering_actor == 'ItsSudip' || github.triggering_actor == 'krishna2020' || github.triggering_actor == 'utsabc' || github.triggering_actor == 'shrouti1507')
+    steps:
+      - name: Checkout
+        uses: actions/checkout@v4.1.0
+        with:
+          fetch-depth: 0
+
+      - name: Setup Node
+        uses: actions/setup-node@v4.0.1
+        with:
+          node-version-file: '.nvmrc'
+          cache: 'npm'
+
+      - name: Install Dependencies
+        env:
+          HUSKY: 0
+        run: |
+          npm ci
+
+      # In order to make a commit, we need to initialize a user.
+      # You may choose to write something less generic here if you want, it doesn't matter functionality wise.
+      - name: Initialize Mandatory Git Config
+        run: |
+          git config --global user.name "GitHub Actions"
+          git config --global user.email "noreply@github.com"
+
+      # Calculate the next release version based on conventional semantic release
+      - name: Create Release Branch
+        id: create-release
+        env:
+          HUSKY: 0
+        run: |
+          source_branch_name=${GITHUB_REF##*/}
+          release_type=release
+          grep -q "hotfix/" <<< "${GITHUB_REF}" && release_type=hotfix-release
+          git fetch origin main
+          git fetch --tags origin
+          git merge origin/main
+          current_version=$(jq -r .version package.json)
+
+          npm run release -- --skip.commit --skip.tag --skip.changelog
+          new_version=$(jq -r .version package.json)
+          git reset --hard
+
+          branch_name="${release_type}/v${new_version}"
+
+          echo "Source branch for new release is $source_branch_name"
+          echo "Current version is $current_version"
+          echo "Release type is $release_type"
+          echo "New version is $new_version"
+          echo "New release branch name is $branch_name"
+          git checkout -b "$branch_name"
+          git push --set-upstream origin "$branch_name"
+
+          echo "source_branch_name=$source_branch_name" >> $GITHUB_OUTPUT
+          echo "branch_name=$branch_name" >> $GITHUB_OUTPUT
+          echo "new_version=$new_version" >> $GITHUB_OUTPUT
+          echo "CURRENT_VERSION_VALUE=$current_version" >> $GITHUB_ENV
+          echo "NEW_VERSION_VALUE=$new_version" >> $GITHUB_ENV
+
+      - name: Update Changelog & Bump Version
+        id: finish-release
+        env:
+          HUSKY: 0
+        run: |
+          echo "Current version: $CURRENT_VERSION_VALUE"
+          echo "New version: $NEW_VERSION_VALUE"
+          npm run release -- -a --skip.tag --no-verify
+          git push
+
+      - name: Create Pull Request
+        uses: repo-sync/pull-request@v2.12.1
+        with:
+          source_branch: ${{ steps.create-release.outputs.branch_name }}
+          destination_branch: 'main'
+          github_token: ${{ secrets.PAT }}
+          pr_title: 'chore(release): pull ${{ steps.create-release.outputs.branch_name }} into main'
+          pr_body: ':crown: *An automated PR*'
diff --git a/.github/workflows/prod-deploy.yml b/.github/workflows/prod-deploy.yml
index 0e16a1b..708eb32 100644
--- a/.github/workflows/prod-deploy.yml
+++ b/.github/workflows/prod-deploy.yml
@@ -1,14 +1,12 @@
 name: Docker Image CI for shopify-tracker
 on:
-  workflow_call:
-    secrets:
-      DOCKERHUB_USERNAME:
-        required: true
-      DOCKERHUB_TOKEN:
-        required: true
-      PAT:
-        required: true
-        description: Personal access token to be used for cloning rudder-devops
+  push:
+    branches: [main]
+  pull_request:
+    types:
+      - closed
+    branches:
+      - main
 
 permissions: read-all
 
@@ -16,6 +14,7 @@ jobs:
   extract-version:
     name: Extract Version
     runs-on: ubuntu-latest
+    if: ((startsWith(github.event.pull_request.head.ref, 'release/') || startsWith(github.event.pull_request.head.ref, 'hotfix-release/')) && github.event.pull_request.merged == true)
     outputs:
       version: ${{ steps.get-version.outputs.version }}
 
@@ -29,11 +28,12 @@ jobs:
         id: get-version
         run: |
           version=$(jq -r .version package.json)
-          echo "Version: $version"
+          echo "Version: $version"        
           echo "version=$version" >> $GITHUB_OUTPUT
 
   build:
     name: Build Shopify Tracker Docker Image
+    if: ((startsWith(github.event.pull_request.head.ref, 'release/') || startsWith(github.event.pull_request.head.ref, 'hotfix-release/')) && github.event.pull_request.merged == true)
     needs: [extract-version]
     uses: ./.github/workflows/build-and-push-docker-image.yml
     with:
diff --git a/.github/workflows/publish-new-release.yml b/.github/workflows/publish-new-release.yml
new file mode 100644
index 0000000..d52cb93
--- /dev/null
+++ b/.github/workflows/publish-new-release.yml
@@ -0,0 +1,121 @@
+name: Publish New GitHub Release
+
+on:
+  pull_request:
+    types:
+      - closed
+    branches:
+      - main
+
+jobs:
+  release:
+    name: Publish New GitHub Release
+    runs-on: ubuntu-latest
+
+    if: (startsWith(github.event.pull_request.head.ref, 'release/') || startsWith(github.event.pull_request.head.ref, 'hotfix-release/')) && github.event.pull_request.merged == true # only merged pull requests must trigger this job
+
+    steps:
+      - name: Extract Version
+        id: extract-version
+        run: |
+          branch_name="${{ github.event.pull_request.head.ref }}"
+          version=${branch_name#hotfix-}
+          version=${version#release/v}
+
+          echo "release_version=$version" >> $GITHUB_OUTPUT
+
+      - name: Checkout
+        uses: actions/checkout@v4.1.0
+        with:
+          fetch-depth: 0
+
+      - name: Setup Node
+        uses: actions/setup-node@v4.0.1
+        with:
+          node-version-file: '.nvmrc'
+          cache: 'npm'
+
+      - name: Install Dependencies
+        env:
+          HUSKY: 0
+        run: |
+          npm ci
+
+      # In order to make a commit, we need to initialize a user.
+      # You may choose to write something less generic here if you want, it doesn't matter functionality wise.
+      - name: Initialize Mandatory Git Config
+        run: |
+          git config --global user.name "GitHub Actions"
+          git config --global user.email "noreply@github.com"
+
+      - name: Tag & Create GitHub Release
+        id: create_release
+        env:
+          HUSKY: 0
+          GITHUB_TOKEN: ${{ secrets.PAT }}
+          CONVENTIONAL_GITHUB_RELEASER_TOKEN: ${{ secrets.PAT }}
+        run: |
+          git fetch --tags origin
+          git tag -a v${{ steps.extract-version.outputs.release_version }} -m "chore: release v${{ steps.extract-version.outputs.release_version }}"
+          git push origin refs/tags/v${{ steps.extract-version.outputs.release_version }}
+          npm run release:github
+          echo "DATE=$(date)" >> $GITHUB_ENV
+
+      - name: Pull Changes Into develop Branch
+        uses: repo-sync/pull-request@v2.12.1
+        with:
+          source_branch: 'main'
+          destination_branch: 'develop'
+          github_token: ${{ secrets.GITHUB_TOKEN }}
+          pr_title: 'chore(release): pull main into develop post release v${{ steps.extract-version.outputs.release_version }}'
+          pr_body: ':crown: *An automated PR*'
+
+      - name: Delete Release Branch
+        uses: koj-co/delete-merged-action@master
+        if: startsWith(github.event.pull_request.head.ref, 'release/')
+        with:
+          branches: 'release/*'
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+
+      - name: Delete Hotfix Release Branch
+        uses: koj-co/delete-merged-action@master
+        if: startsWith(github.event.pull_request.head.ref, 'hotfix-release/')
+        with:
+          branches: 'hotfix-release/*'
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
+
+      - name: Notify Slack Channel
+        id: slack
+        uses: slackapi/slack-github-action@v1.24.0
+        continue-on-error: true
+        env:
+          SLACK_BOT_TOKEN: ${{ secrets.SLACK_BOT_TOKEN }}
+          PROJECT_NAME: 'Rudder Shopify Tracker'
+          RELEASES_URL: 'https://github.com/rudderlabs/rudder-shopify-tracker/releases/tag/'
+        with:
+          channel-id: ${{ secrets.SLACK_RELEASE_CHANNEL_ID }}
+          payload: |
+            {
+              "text": "*<${{env.RELEASES_URL}}v${{ steps.extract-version.outputs.release_version }}|v${{ steps.extract-version.outputs.release_version }}>*\nCC: <@U03KG4BK1L1> <@U01LVJ30QEB> <@U01FG952S8Y>",
+              "blocks": [
+                {
+                  "type": "header",
+                  "text": {
+                    "type": "plain_text",
+                    "text": ":tada:  ${{ env.PROJECT_NAME }} - New GitHub Release  :tada:"
+                  }
+                },
+                {
+                  "type": "divider"
+                },
+                {
+                  "type": "section",
+                  "text": {
+                    "type": "mrkdwn",
+                    "text": "*<${{env.RELEASES_URL}}v${{ steps.extract-version.outputs.release_version }}|v${{ steps.extract-version.outputs.release_version }}>*\nCC: <@U03KG4BK1L1> <@U01LVJ30QEB> <@U01FG952S8Y>"
+                  }
+                }
+              ]
+            }
diff --git a/.github/workflows/release-please.yml b/.github/workflows/release-please.yml
deleted file mode 100644
index 5a6c315..0000000
--- a/.github/workflows/release-please.yml
+++ /dev/null
@@ -1,87 +0,0 @@
-on:
-  push:
-    branches:
-      - 'main'
-
-name: release-please
-
-jobs:
-  release-please:
-    runs-on: ubuntu-latest
-    outputs:
-      release_created: ${{ steps.release.outputs.release_created }}
-    steps:
-      - name: Extract Branch Name
-        shell: bash
-        run: echo "##[set-output name=branch;]$(echo ${GITHUB_REF#refs/heads/})"
-        id: extract_branch
-
-      - uses: google-github-actions/release-please-action@v3
-        id: release
-        with:
-          token: ${{ github.token }}
-          pull-request-title-pattern: 'chore: release ${version}'
-          release-type: node
-          package-name: 'rudder-shopify-tracker'
-          default-branch: ${{ steps.extract_branch.outputs.branch }}
-          changelog-types: '[{"type":"feat","section":"Features","hidden":false},{"type":"fix","section":"Bug Fixes","hidden":false},{"type":"chore","section":"Miscellaneous","hidden":false},{"type":"refactor","section":"Miscellaneous","hidden":false},{"type":"test","section":"Miscellaneous","hidden":false},{"type":"doc","section":"Documentation","hidden":false}]'
-          bump-minor-pre-major: true
-          bump-patch-for-minor-pre-major: true
-
-  production-release:
-    name: Make production release for shopify-tracker
-    needs: [release-please]
-    if: ${{ needs.release-please.outputs.release_created }}
-    uses: ./.github/workflows/prod-deploy.yml
-    secrets:
-      DOCKERHUB_USERNAME: ${{ secrets.DOCKERHUB_USERNAME }}
-      DOCKERHUB_TOKEN: ${{ secrets.DOCKERHUB_TOKEN }}
-      PAT: ${{ secrets.PAT }}
-
-  post-release-to-prod:
-    name: Post release actions
-    runs-on: ubuntu-latest
-    needs: [release-please, release-to-prod]
-    if: ${{ needs.release-please.outputs.release_created }}
-    steps:
-      - name: Delete Release Branch
-        uses: koj-co/delete-merged-action@master
-        if: startsWith(github.event.pull_request.head.ref, 'release-please--branches')
-        with:
-          branches: 'release-please--branches*'
-        env:
-          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
-
-      - name: Notify Slack Channel
-        id: slack
-        uses: slackapi/slack-github-action@v1.24.0
-        continue-on-error: true
-        env:
-          SLACK_BOT_TOKEN: ${{ secrets.SLACK_BOT_TOKEN }}
-          PROJECT_NAME: 'Rudder Shopify Tracker'
-          RELEASES_URL: 'https://github.com/rudderlabs/rudder-shopify-tracker/releases/tag/'
-        with:
-          channel-id: ${{ secrets.SLACK_RELEASE_CHANNEL_ID }}
-          payload: |
-            {
-              "text": "*<${{env.RELEASES_URL}}v${{ steps.extract-version.outputs.release_version }}|v${{ steps.extract-version.outputs.release_version }}>*\nCC: <@U03KG4BK1L1> <@U01LVJ30QEB> <@U01FG952S8Y>",
-              "blocks": [
-                {
-                  "type": "header",
-                  "text": {
-                    "type": "plain_text",
-                    "text": ":tada:  ${{ env.PROJECT_NAME }} - New GitHub Release  :tada:"
-                  }
-                },
-                {
-                  "type": "divider"
-                },
-                {
-                  "type": "section",
-                  "text": {
-                    "type": "mrkdwn",
-                    "text": "*<${{env.RELEASES_URL}}v${{ steps.extract-version.outputs.release_version }}|v${{ steps.extract-version.outputs.release_version }}>*\nCC: <@U03KG4BK1L1> <@U01LVJ30QEB> <@U01FG952S8Y>"
-                  }
-                }
-              ]
-            }