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Our Thoughts

Why can't such an online service be successful nowadays?

  • Very small potential audience. Let's explain: all audio people (100%) minus audio beginners who don't know about mastering (40%) minus pro audio guys who can do mastering on their own (20%) minus guys who don't believe in automated mastering (30%), the remaining 10% are the group of people who are open to novel things, but this group is too small
  • Mastering engineers think that such services will replace them => no support from pro audio guys like KVR community

These are just numbers!

We have bad news for you if you think that good audio mastering can only be done with very expensive analog studio equipment. This is a myth that brings money to a certain group of people. The days of vinyl and cassettes are over. All audio is now digital, it's all about bytes: integers and floats. All modern audio can be processed using DSP techniques. And you can do anything with it. Just use good audio software and plug-ins or learn DSP with some suitable programming languages to make your own stuff. 😉

Why did the original Matchering web service shut down?

  • Too much marketing investment is required to convince people that our algorithm works. And it works with more precision than manual mastering in most cases
  • Too much investment in hardware is required before going paid:
    • Paid online service is obliged to store all completed mastering in the user's personal account => too many hard drives are required
    • It should also be quickly accessible anywhere in the world => too many VPS from different vendors are required
    • ☝️ And we didn't know anything about DevOps methodology and cloud computing 😂
    • It also needs a highly qualified customer support service => salary payments are required
    • Etc.

This amount of money was unaffordable for three ordinary students from the Russian Federation.

Why should it be successful? (As we thought)

Do you remember the Prisma app? Matchering resembles it for sound parameters such as RMS, FR, peak amplitude and stereo width.

Why are automated non-reference mastering services useless?

Online mastering services without the ability to upload a REFERENCE track is a black box. How can it know what your track should sound like? There are so many different genres and styles, and all of them need an individual approach to processing. And without a REFERENCE track, it is impossible to achieve good results. This is pure math.