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<!DOCTYPE html>
<html lang="en" class="js--off">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0, shrink-to-fit=no">
<meta property="og:title" content="Visual Style: Colors - Wikimedia Design Style Guide (WikimediaUI)">
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<li class="nav__item"><a href="index.html">Introduction</a></li>
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<li class="nav__sub-item"><a href="visual-style.html">Principles</a></li>
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<main id="content" class="content">
<div class="page__parent-title">Visual Style</div>
<h1 class="page__title">Colors</h1>
<p>The color palette represents our character and brings a hint of freshness to our products.</p>
<ol class="color-palette color-palette--overview" title="Accent colors">
<li class="color" style="background-color: #eaf3ff;">
<strong class="color__name"><span>Accent</span>90</strong>
<code class="color-code color-code--hex">#eaf3ff</code>
</li>
<li class="color color--dark color--emphasized" style="background-color: #36c;">
<strong class="color__name"><span>Accent</span>50</strong>
<code class="color-code color-code--hex">#36c</code>
</li>
<li class="color color--dark" style="background-color: #2a4b8d;">
<strong class="color__name"><span>Accent</span>10</strong>
<code class="color-code color-code--hex">#2a4b8d</code>
</li>
</ol>
<ol class="color-palette color-palette--overview color-palette--base" title="Base colors">
<li class="color" style="background-color: #fff; border-color: #eaecf0;">
<strong class="color__name"><span>Base</span>100</strong>
</li>
<li class="color" style="background-color: #f8f9fa;">
<strong class="color__name"><span>Base</span>90</strong>
</li>
<li class="color" style="background-color: #eaecf0;">
<strong class="color__name"><span>Base</span>80</strong>
</li>
<li class="color" style="background-color: #c8ccd1;">
<strong class="color__name"><span>Base</span>70</strong>
</li>
<li class="color color--emphasized" style="background-color: #a2a9b1;">
<strong class="color__name"><span>Base</span>50</strong>
</li>
<li class="color" style="background-color: #72777d;">
<strong class="color__name"><span>Base</span>3<span style="display:inline; color: #fff;">0</span></strong>
</li>
<li class="color color--dark" style="background-color: #54595d;">
<strong class="color__name"><span>Base</span>20</strong>
</li>
<li class="color color--dark" style="background-color: #202122;">
<strong class="color__name"><span>Base</span>10</strong>
</li>
<li class="color color--dark" style="background-color: #000;">
<strong class="color__name"><span>Base</span>0</strong>
</li>
</ol>
<ol class="color-palette color-palette--overview color-palette--red" title="Red colors">
<li class="color" style="background-color: #fee7e6;">
<strong class="color__name"><span>Red</span>90</strong>
<code class="color-code color-code--hex">#fee7e6</code>
</li>
<li class="color color--dark color--emphasized" style="background-color: #d33;">
<strong class="color__name"><span>Red</span>50</strong>
<code class="color-code color-code--hex">#d33</code>
</li>
<li class="color color--dark" style="background-color: #b32424;">
<strong class="color__name"><span>Red</span>30</strong>
<code class="color-code color-code--hex">#b32424</code>
</li>
</ol>
<ol class="color-palette color-palette--overview color-palette--green" title="Green colors">
<li class="color" style="background-color: #d5fdf4;">
<strong class="color__name"><span>Green</span>90</strong>
<code class="color-code color-code--hex">#d5fdf4</code>
</li>
<li class="color color--emphasized" style="background-color: #00af89;">
<strong class="color__name"><span>Green</span>50</strong>
<code class="color-code color-code--hex">#00af89</code>
</li>
<li class="color color--dark" style="background-color: #14866d;">
<strong class="color__name"><span>Green</span>30</strong>
<code class="color-code color-code--hex">#14866d</code>
</li>
</ol>
<ol class="color-palette color-palette--overview color-palette--yellow" title="Yellow colors">
<li class="color" style="background-color: #fef6e7;">
<strong class="color__name"><span>Yellow</span>90</strong>
<code class="color-code color-code--hex">#fef6e7</code>
</li>
<li class="color color--emphasized" style="background-color: #fc3;">
<strong class="color__name"><span>Yellow</span>50</strong>
<code class="color-code color-code--hex">#fc3</code>
</li>
<li class="color color--dark" style="background-color: #ac6600;">
<strong class="color__name"><span>Yellow</span>30</strong>
<code class="color-code color-code--hex">#ac6600</code>
</li>
</ol>
<p>Because content readability for everyone is our main goal, we have made accessibility considerations a top priority. Each color detailed below indicates its <a href="https://www.w3.org/WAI/intro/wcag" target="_blank" rel="noopener" title="Web Content Accessibility Guidelines 2.0">WCAG</a> conformance level (“AA” or “AAA”). This level is based on a color's contrast against white or black.</p>
<section id="base-colors">
<h2>Base colors</h2>
<p>Base colors define the content surface and the main color for content. Different shades of paper and ink are useful to emphasize or de-emphasize different content areas.</p>
<p>Base colors range from pure white (Base100) to true black (Base0). Intermediate shades of gray include a tint of blue for greater harmony with our accent colors.</p>
<p>When applying text on a surface, you need to <a href="http://webaim.org/resources/contrastchecker/" target="_blank" rel="noopener">check the color contrast</a> between the text and the background: </p>
<ul>
<li>Base100…50 are safe text colors for a black surface.</li>
<li>Base30…0 are safe text colors for a white surface. </li>
</ul>
<ol class="color-palette color-section">
<li class="color" style="background-color: #fff; border-color: #eaecf0;">
<strong class="color__name">Base100</strong>
<code class="color-code color-code--hex">#fff</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 255, 255, 255</code>
<code class="color-code color-code--hsb">HSB 0, 0%, 100%</code>
</li>
<li class="color" style="background-color: #f8f9fa;">
<strong class="color__name">Base90</strong>
<code class="color-code color-code--hex">#f8f9fa</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 248, 249, 250</code>
<code class="color-code color-code--hsb">HSB 210, 1%, 98%</code>
</li>
<li class="color" style="background-color: #eaecf0;">
<strong class="color__name">Base80</strong>
<code class="color-code color-code--hex">#eaecf0</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 234, 236, 240</code>
<code class="color-code color-code--hsb">HSB 220, 3%, 94%</code>
</li>
<li class="color" style="background-color: #c8ccd1;">
<strong class="color__name">Base70</strong>
<code class="color-code color-code--hex">#c8ccd1</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 200, 204, 209</code>
<code class="color-code color-code--hsb">HSB 213, 4%, 82%</code>
</li>
<li class="color" style="background-color: #a2a9b1;">
<strong class="color__name">Base50</strong>
<code class="color-code color-code--hex">#a2a9b1</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 162, 169, 177</code>
<code class="color-code color-code--hsb">HSB 212, 8%, 69%</code>
</li>
<li class="color" style="background-color: #72777d;">
<strong class="color__name">Base30</strong>
<code class="color-code color-code--hex">#72777d</code>
<span class="color__wcag-level" title="WCAG conformance level">AA / <span>AA</span></span>
<code class="color-code color-code--rgb">RGB 114, 119, 125</code>
<code class="color-code color-code--hsb">HSB 210, 9%, 49%</code>
</li>
<li class="color color--dark" style="background-color: #54595d;">
<strong class="color__name">Base20</strong>
<code class="color-code color-code--hex">#54595d</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 84, 89, 93</code>
<code class="color-code color-code--hsb">HSB 207, 10%, 36%</code>
</li>
<li class="color color--dark" style="background-color: #202122;">
<strong class="color__name">Base10</strong>
<code class="color-code color-code--hex">#202122</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 32, 33, 34</code>
<code class="color-code color-code--hsb">HSB 210, 6%, 13%</code>
</li>
<li class="color color--dark" style="background-color: #000;">
<strong class="color__name">Base0</strong>
<code class="color-code color-code--hex">#000</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 0, 0, 0</code>
<code class="color-code color-code--hsb">HSB 0, 0%, 0%</code>
</li>
</ol>
</section>
<section id="accent-colors">
<h2>Accent colors</h2>
<p>Accent colors are used to emphasize actions and to highlight key information. Blue is a natural choice in our context, where it has been the default color used for links and conveys the idea of action.</p>
<p>There are three shades provided for when you need a lighter (Accent90), regular (Accent50) or a darker (Accent30) version of blue.</p>
<p>Accent50 is suitable to use for text and as background. When used for link text, this color provides sufficient contrast with black text. When used as background, it provides sufficient contrast with white text.</p>
<ol class="color-palette color-section">
<li class="color" style="background-color: #eaf3ff;">
<strong class="color__name"><span>Accent</span>90</strong>
<code class="color-code color-code--hex">#eaf3ff</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 234, 243, 255</code>
<code class="color-code color-code--hsb">HSB 214, 8%, 100%</code>
</li>
<li class="color color--dark" style="background-color: #36c;">
<strong class="color__name"><span>Accent</span>50</strong>
<code class="color-code color-code--hex">#36c</code>
<span class="color__wcag-level" title="WCAG conformance level">AA</span>
<span class="color__type">Progressive</span>
<code class="color-code color-code--rgb">RGB 51, 102, 204</code>
<code class="color-code color-code--hsb">HSB 220, 75%, 80%</code>
</li>
<li class="color color--dark" style="background-color: #2a4b8d;">
<strong class="color__name"><span>Accent</span>30</strong>
<code class="color-code color-code--hex">#2a4b8d</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 42, 75, 141</code>
<code class="color-code color-code--hsb">HSB 220, 70%, 55%</code>
</li>
</ol>
</section>
<section id="utility-colors">
<h2>Utility colors</h2>
<p>Utility colors are another type of accent color.</p>
<p>We use shades of red, green, and yellow as utility colors.</p>
<ol class="color-palette color-section">
<li class="color" style="background-color: #fee7e6;">
<strong class="color__name">Red90</strong>
<code class="color-code color-code--hex">#fee7e6</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 255, 231, 230</code>
<code class="color-code color-code--hsb">HSB 2, 10%, 100%</code>
</li>
<li class="color color--dark" style="background-color: #d33;">
<strong class="color__name">Red50</strong>
<code class="color-code color-code--hex">#d33</code>
<span class="color__wcag-level" title="WCAG conformance level">AA / <span>AA</span></span>
<span class="color__type">Destructive</span>
<code class="color-code color-code--rgb">RGB 221, 51, 51</code>
<code class="color-code color-code--hsb">HSB 360, 77%, 87%</code>
</li>
<li class="color color--dark" style="background-color: #b32424;">
<strong class="color__name">Red30</strong>
<code class="color-code color-code--hex">#b32424</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 135, 54, 54</code>
<code class="color-code color-code--hsb">HSB 360, 60%, 53%</code>
</li>
</ol>
<ol class="color-palette color-section">
<li class="color" style="background-color: #d5fdf4;">
<strong class="color__name">Green90</strong>
<code class="color-code color-code--hex">#d5fdf4</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 213, 253, 244</code>
<code class="color-code color-code--hsb">HSB 167, 16%, 99%</code>
</li>
<li class="color" style="background-color: #00af89;">
<strong class="color__name">Green50</strong>
<code class="color-code color-code--hex">#00af89</code>
<span class="color__wcag-level" title="WCAG conformance level">AA</span>
<code class="color-code color-code--rgb">RGB 0, 175, 137</code>
<code class="color-code color-code--hsb">HSB 167, 100%, 69%</code>
</li>
<li class="color color--dark" style="background-color: #14866d;">
<strong class="color__name">Green30</strong>
<code class="color-code color-code--hex">#14866d</code>
<span class="color__wcag-level" title="WCAG conformance level">AA</span>
<code class="color-code color-code--rgb">RGB 20, 134, 109</code>
<code class="color-code color-code--hsb">HSB 167, 85%, 53%</code>
</li>
</ol>
<ol class="color-palette color-section">
<li class="color" style="background-color: #fef6e7;">
<strong class="color__name">Yellow90</strong>
<code class="color-code color-code--hex">#fef6e7</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 254, 246, 231</code>
<code class="color-code color-code--hsb">HSB 39, 9%, 100%</code>
</li>
<li class="color" style="background-color: #fc3;">
<strong class="color__name">Yellow50</strong>
<code class="color-code color-code--hex">#fc3</code>
<span class="color__wcag-level" title="WCAG conformance level">AAA</span>
<code class="color-code color-code--rgb">RGB 255, 204, 51</code>
<code class="color-code color-code--hsb">HSB 45, 80%, 100%</code>
</li>
<li class="color color--dark" style="background-color: #ac6600;">
<strong class="color__name">Yellow30</strong>
<code class="color-code color-code--hex">#ac6600</code>
<span class="color__wcag-level" title="WCAG conformance level">AA</span>
<code class="color-code color-code--rgb">RGB 172, 102, 0</code>
<code class="color-code color-code--hsb">HSB 36, 100%, 67%</code>
</li>
</ol>
<p>Common meanings are associated with them:</p>
<ul>
<li>Variants of red indicate errors in components, such as invalid text in a text field. They also represent destructive actions, such as delete or cancel.</li>
<li>Variants of green indicate success in components.</li>
<li>Variants of yellow indicate a non-disruptive warning or an alert.</li>
</ul>
<p>When indicating meaning to visually impaired users, not only rely on a color, but use additionally clear wording and icons.</p>
</section>
<section id="additional-colors">
<h2>Additional colors</h2>
<p>Some use cases, such as charts and data visualization, may need a broader color palette. Aim for level AA contrast (4.5:1) when extending the default palette. Make sure to test how these colors are perceived at different color vision deficiency conditions.<sup><a href="#references">[1]</a></sup></p>
</section>
<section id="resources">
<h2>Resources</h2>
<p>The color palette is also available as part of <a href="resources.html">Resources</a> – components overview or alternatively, <a href="resources/WikimediaUI_color_palette.svg" target="_blank" rel="noopener">SVG</a> and <a href="resources/WikimediaUI_color_palette.png">PNG</a> download as part of the 'resources' directory of this Design Style Guide repo.</p>
</section>
<section id="references">
<h2>References</h2>
<ol>
<li>See also English Wikipedia <a href="https://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/Accessibility#Color" target="
_blank" rel="noopener">on accessible color usage as part of its Manual of Style</a>.</li>
</ol>
</section>
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