diff --git a/src/localconf.js b/src/localconf.js
index 4233d67ac..b616251ef 100644
--- a/src/localconf.js
+++ b/src/localconf.js
@@ -496,11 +496,13 @@ function buildConfig(opts) {
   const cedarWrapperURL = `${hostname}cedar`;
   const gen3ZendeskURL = 'https://<SUBDOMAIN_NAME>.zendesk.com';
 
-  // Disallow gitops.json configurability of Gen3 Data Commons and CTDS logo alt text.
-  // This allows for one point-of-change in the case of future rebranding.
-  // Map href or explicit descriptor to alt text.
+  const portalLogoAltText = () => {
+    if (components?.logoAltText) return `${components.logoAltText} - home`;
+    return `${components.appName} - home`;
+  };
+
   const commonsWideAltText = {
-    portalLogo: `${components.appName} - home`, // Standardized, accessible logo alt text for all commons
+    portalLogo: portalLogoAltText(),
     'https://ctds.uchicago.edu/gen3': 'Gen3 Data Commons - information and resources',
     'https://ctds.uchicago.edu/': 'Center for Translational Data Science at the University of Chicago - information and resources',