diff --git a/bootstrap.sh b/bootstrap.sh
index 9a7f82d18..12e8a6f35 100755
--- a/bootstrap.sh
+++ b/bootstrap.sh
@@ -7,12 +7,14 @@
 # See: https://vaneyckt.io/posts/safer_bash_scripts_with_set_euxo_pipefail/
 set -Eeuo pipefail
 
-readonly BLUE='\033[0;34m'
+readonly RED_BOLD='\033[1;31m'
+readonly BLUE_BOLD='\033[1;34m'
+readonly GREY_BOLD='\033[1;30m'
 readonly NC='\033[0m'
 
-echo "Ensuring SSH keys are set up ..."
+echo "${GREY_BOLD}Ensuring SSH keys are set up ...${NC}}"
 if [ ! -f ~/.ssh/id_ed25519 ] && [ ! -f ~/.ssh/id_rsa ]; then
-  echo "Please see: https://docs.github.com/en/authentication/connecting-to-github-with-ssh/generating-a-new-ssh-key-and-adding-it-to-the-ssh-agent"
+  echo "${RED_BOLD}Please see: https://docs.github.com/en/authentication/connecting-to-github-with-ssh/generating-a-new-ssh-key-and-adding-it-to-the-ssh-agent${NC}"
   exit 1
 fi
 
@@ -24,7 +26,7 @@ NEED_APT_UPDATE=false
 for PPA in "${PPAS[@]}"; do
   if ! grep -q "^deb .*${PPA}" /etc/apt/sources.list /etc/apt/sources.list.d/*;
   then
-    echo "Adding PPA: ${PPA}"
+    echo "${GREY_BOLD}Adding PPA: ${PPA}${NC}"
     sudo apt-add-repository ppa:"${PPA}" -y
     NEED_APT_UPDATE=true
   fi
@@ -37,32 +39,32 @@ sudo apt install -y ansible git git-lfs
 
 readonly DEFAULT_CATKIN_PATH=~/catkin_ws
 
-echo "${BLUE}Enter path to ROS workspace... [leave blank for ${DEFAULT_CATKIN_PATH}]:${NC}"
+echo "${BLUE_BOLD}Enter path to ROS workspace... [leave blank for ${DEFAULT_CATKIN_PATH}]:${NC}"
 read -r CATKIN_PATH
 if [ -z "${CATKIN_PATH}" ]; then
   CATKIN_PATH=${DEFAULT_CATKIN_PATH}
 fi
-echo "Using ${CATKIN_PATH} as ROS workspace"
+echo "${GREY_BOLD}Using ${CATKIN_PATH} as ROS workspace${NC}"
 
 readonly MROVER_PATH=${CATKIN_PATH}/src/mrover
 readonly FIRST_TIME_SETUP=[ ! -d ${MROVER_PATH}]
 
 if [ "${FIRST_TIME_SETUP}" ]; then
-  echo "Creating ROS workspace ..."
+  echo "${GREY_BOLD}Creating ROS workspace ...${NC}"
   mkdir -p ${CATKIN_PATH}/src
   git clone git@github.com:umrover/mrover-ros ${CATKIN_PATH}/src/mrover -b qd/ansible
 fi
 
-echo "Using Ansible to finish up ..."
+echo "${GREY_BOLD}Using Ansible to finish up ...${NC}"
 ${MROVER_PATH}/ansible.sh dev.yml
 
 if [ ! -d ${MROVER_PATH}/venv ]; then
-  echo "Setting up Python virtual environment ..."
+  echo "${GREY_BOLD}Setting up Python virtual environment ...${NC}"
   python3.10 -m venv ${MROVER_PATH}/venv
   source ${MROVER_PATH}/venv/bin/activate
   pip install -e "${MROVER_PATH}[dev]"
 fi
 
 if [ "${FIRST_TIME_SETUP}" ]; then
-  echo "All done! Welcome to MRover!"
+  echo "${GREY_BOLD}All done! Welcome to MRover!${NC}"
 fi