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  1. Market_Basket_Analysis Market_Basket_Analysis Public

    Market Basket Analysis with Recommendation Algorithms & Shiny App Implementation of a Product Recommendation System for an Online Retailer

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  2. Propensity_Modelling Propensity_Modelling Public

    Predicting the Likelihood to Purchase a Financial Product Following a Direct Marketing Campaign

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    Modelling with Tidymodels and Parsnip - A Tidy Approach to a Classification Problem

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  4. Loading_Merging_and_Joining_Datasets Loading_Merging_and_Joining_Datasets Public

    This is the minimal coding necessary to assemble the various data feeds and sort out the likes of variables naming & new features creation plus some general housekeeping tasks

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  5. CV CV Public

    Download my Curriculum Vitae directly from my GitHub page!

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  6. Customer_Segmentation Customer_Segmentation Public

    I use the popular K-Means clustering algorithm to segment customers based on their response to a series of marketing campaigns

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