Data Science Fundamentals Project

Main Problem: Stagnation or decline of retail sales in the USA

4 sub-questions:

1. Which customer segments from which region should be targeted to increase sales?​
2. Will item category increase sales when discounted?
3. Which item category is the most profitable?
4.  What is the forecast for future sales?

Perform Data Cleaning, Data Preprocessing, EDA, and Data Modelling on each sub-questions.