Santander Bank Customer Satisfaction Prediction

Problem Statement

1. The financial impact of losing a customer 1 would be significant, particularly for a large bank like Santander
2. Acquiring a new customer can cost 5 to 2 25 times more than retaining an existing one (Estimated)

Objective

Predict whether a customer will be satisfied or not in order to :

• Target resources and efforts towards the customers who are most at risk of leaving
• Increase the revenue by retaining the loyal customers.

Skills/Tools Used

1. Python Programming Language
2. Logistic Regression