I participated in the MarkVista competition, a marketing event organized by the Epic Club of IIITDM Kancheepuram during our technical fest, Vashist. The challenge involved picking a random topic, creating a PPT on the spot, and presenting it with the aim of maximizing sales. I am proud to share that I secured second place in this event.
The PDF I created, titled "Revolutionizing Outdoor Comfort: Inflatable Loungers," presents a comprehensive marketing plan aimed at capitalizing on the rising trend of outdoor leisure activities. The document highlights the product's competitive advantages, such as superior comfort, portability, and versatility, making it the ultimate solution for outdoor relaxation.
Key sections include:
- Target Audience: Outdoor enthusiasts, urban dwellers, and families looking to relax and bond in nature.
- Competitive Analysis: Emphasizing the lounger's comfort, portability, and adaptability to various terrains.
- Marketing Plan: Strategies such as strategic partnerships, digital advertising, in-store trials, and seasonal deals to boost sales.
- Sales Forecast: Anticipated trends, including an initial surge, steady growth, and seasonal peaks.
This project demonstrates my ability to quickly develop and execute a marketing strategy under pressure.