rewrite the beginning of xstore blogpost

_posts/2023-08-10-xstore.md

@@ -1,69 +1,73 @@
 ---
-title: A place where you can get Private Apps - xstore is ready!
-author: missytake
+title: Everything-apps without platforms - say "hi" to xstore :)
+author: missytake,holga
 image: ../assets/blog/2023-08-xstore-applist.png
 ---
 
-<img src="../assets/blog/gordon_superapp.jpg" width="340" style="float:right; margin-left:1em;" />  
-As [Gordon Brander](https://mastodon.social/@gordon) already stated -
-with [Private Apps](help#webxdc),
-Delta Chat is more than a messenger.
-You can share Private Apps with any other Delta Chat user
-and use them collaboratively;
-for example to play chess
-or to edit your household's shopping list.
 
-<!-- toot: make fun of Musk's X-thing: while some billionaires are talking about everything-apps, we are delivering it: [xstore@testrun.org](mailto:xstore@testrun.org) -->
+<img src="../assets/blog/reclaim-the-streets.jpg" width="340" style="float:right; margin-left:1em;" />  
+Others are hand-wavingly chattering about so called "super-app" or "everything app" architectures, 
+but we prefer to just [deliver](https://delta.chat/en/2022-06-14-webxdcintro)
+and [improve](http://delta.chat/en/2023-06-28-webxdc-import-export) them.
+Today, we are happy to announce a new way to **find and start** 
+[webxdc "everything" apps](https://webxdc.org), among them: 
 
-Now there is also an easy place to get Private Apps.
-We just launched [xstore@testrun.org](mailto:xstore@testrun.org),
-an appstore after the example
-of the popular Open Source [F-Droid store](https://f-droid.org/).
+- A Wordle/Reactle clone, 2048, and other fun games,
 
-## How can I download apps from xstore?
+- calendar, poll and checklist tools,
 
-You can **scan this QR code with Delta Chat**
-([*do you need a test account?*](#tryout))
-to message [xstore@testrun.org](mailto:xstore@testrun.org)
-and try out the store:
+- a first editor app – think Cryptpad but without servers. 
 
-[![A QR code, opening a chat with xstore@testrun.org](../assets/blog/xstore-testrun.org-verification.jpg)](OPENPGP4FPR::loremipsum)
+[Rest-assured](https://delta.chat/en/2023-05-22-webxdc-security), 
+nobody else than your chat partners will know 
+that you are running an app together.
+There is no server or app-specific hosting and
+not even the app developer or the xstore bot can track what you do. 
+All app interactions are automatically **end-to-encrypted
+and offline-first**: they all safely work in bad or no-network situations. 
+Let's take the open web of streets back from the online-platform billionaires :) 
 
-After scanning the QR code,
-a chat with [xstore@testrun.org](mailto:xstore@testrun.org) will open.
-It's the chat bot
-which manages the store:
+### How to start
 
-![In the chat with xstore@testrun.org, you can press start to open the store.](../assets/blog/2023-08-xstore-start.png)
+<img src="../assets/logos/store.png" width="140" style="float:right; margin-left:1em;" />  
+With Delta Chat already working it's dead simple to **start**:
 
-The bot will send you the store.xdc,
-the Private App for the store.
-**Just click on "Start..."**
-to see a list of Private Apps you can download:
+1. Say "hi" to [xstore@testrun.org](mailto:xstore@testrun.org?body=hi)
+   and hit **Start** on the returned webxdc store app. 
 
-![In the store app, you can see a list of Private Apps.](../assets/blog/2023-08-xstore-applist.png)
+2. Select a game or collaborative app for download.
 
-With one tap you can download them,
-and with another tap,
-share them to any chat.
-If you want to use it on your own,
-just share it to your "Saved Messages" chat.
+3. Share the downloaded app to a chat so that all members 
+   can **Start** the app without any logins, cookie or GDPR screens.
 
-### I don't have a Delta Chat account yet, how can I play with this?  {#tryout}
+Note that only one chat member needs to use xstore@testrun.org while
+all others can just start the app they receive in the chat, 
+and everyone can forward apps to other chats without restrictions,
+and without any kind of central tracking. 
 
-To try out xstore,
-you need a configured Delta Chat app.
-After installing Delta Chat,
-just scan this invitation code
-during setup
-to obtain a limited test e-mail account
-and start to play:
+### I don't have Delta Chat yet, how can I play with this?  {#tryout}
+
+[Install Delta Chat](https://get.delta.chat) and in the setup-screen 
+scan this invitation code to get an instant e-mail test account: 
 
 [![A QR invite code to get a limited e-mail account at try.webxdc.org.](../assets/blog/try-webxdc-token.png)](DCACCOUNT:https://mailadm.try.webxdc.org/?t=90d_f7v5c5xrtntpkqe&n=try90d)
 
-## How does xstore work?
+The test e-mail account will only exist 90 days
+and it does not allow to send chat mails to most "outside" e-mail addresses. 
+But if you want to test things for yourself,
+just share apps with your "Saved Messages" chat to play
+the occassional game without any ads or tracking. 
+Or maybe also use the "add second device" feature 
+to try out a cheap method of safely syncing notes, 
+checklists or calendars between your devices
+without any servers or additional accounts. 
+
+
+## How does xstore work? Where does it get its apps from? 
+
+XXX describe and link xdcget and xdcstore and that xstore is a deployment of these tools
+XXX turn the below into 3-4 bullet notes 
 
-Usually,
 Private Apps can not access the Internet.
 That's what makes them private.
 So if you share the store.xdc to another chat,
@@ -99,9 +103,9 @@ and download apps from there.
 
 Of course not.
 You can always share a Private App from one chat to another;
-without copyright protection,
 without DRM,
-without barriers.
+without tracking,
+without login/consent barriers.
 Any Private App is just a .xdc file
 saved as an e-mail attachment.
 
@@ -143,3 +147,4 @@ just with much less complexity.
 We are looking forward to your contributions,
 and hope you have fun with Private Apps in Delta Chat!
 
+