Final Capstone Project for Columbia University
30% of users falsely fill out psychometric surveys
How can we validate these user survey responses?
- Mouse Activity: How do we use user mouse activity to validate survey answers to psychometric questions?
- Response Time: Does the variability in survey response time indicate suspicious behavior?
- Survey Question: Does the level of suspicious behavior vary across different types of survey questions?
Apply unsupervised & supervised learning techniques to identify users who exhibit suspicious behavior in survey completion
- Create a model that outperforms current validation methods
- Indentify rates of Fraudulent Response
- Reduce survey cost by at least 30%