Introduction
Welcome to the Bellabeat data analysis case study! In this case study, you will perform many real-world tasks of a junior data analyst. You will imagine you are working for Bellabeat, a high-tech manufacturer of health-focused products for women, and meet different characters and team members. In order to answer the key business questions, you will follow the steps of the data analysis process: ask, prepare, process, analyze, share, and act. Along the way, the Case Study Roadmap tables — including guiding questions and key tasks — will help you stay on the right path.
Scenario
You are a junior data analyst working on the marketing analyst team at Bellabeat, a high-tech manufacturer of health-focused products for women. Bellabeat is a successful small company, but they have the potential to become a larger player in the global smart device market. Urška Sršen, cofounder and Chief Creative Officer of Bellabeat, believes that analyzing smart device fitness data could help unlock new growth opportunities for the company. You have been asked to focus on one of Bellabeat’s products and analyze smart device data to gain insight into how consumers are using their smart devices. The insights you discover will then help guide marketing strategy for the company. You will present your analysis to the Bellabeat executive team along with your high-level recommendations for Bellabeat’s marketing strategy.
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