General attitudinal post hoc segmentation analysis using survey research data to understand the market for social media/entertainment apps
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Updated
Jan 26, 2021
General attitudinal post hoc segmentation analysis using survey research data to understand the market for social media/entertainment apps
Sampo Vesanen's Master's thesis for the University of Helsinki, Department of Geosciences and Geography.
An R script for the basic and repetitive cleanup steps for datasets exported from qualtrics. Web app available
Apply traditional statistical methods such as PCA and FA to characterize political opinions within survey research data
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