Dogcow

The original Dogcow mascot, made in LaserWriter 8

The dogcow, named Clarus, is a bitmapped image designed by Apple for the demonstration of page layout in Mac OS. The sound she makes is "Moof!" Clarus became the archetype of surrealistic humor in thecorporate culture of the original Macintosh group, particularly as the mascot of Apple’s Developer Technical Support as officially documented in Technote #31

The disappearance of the Icon Garden and of Clarus from Apple's products is seen by MacWorld as a symbol of the draining of culture and character from, and an increase in blankness and austerity in, Apple's products over the years. In a 2015 retrospective, the magazine said Clarus "came into being through quirkiness and serendipity, and you could say it has no business in a grown-up, commercial operating system. It makes no real sense, and wasn’t really there on merit or through strategic planning" and represented a company that was "kooky", "idiosyncratic", and not dominated by rules.

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